Instagram, the social networking app for sharing photos and videos, is going to be a Big Data company. This app was launched in 2010. Back in September 2017, the social networking app, Instagram crossed 800 million monthly active users and 500 million daily active users.

With the acquisition of Instagram by Facebook in 2012, this app has come a long way. Now Instagram has massively accelerated its growth rate. There are approximately 70 million photos uploaded by Insta followers every day.

It has also smoked Snapchat with the recent introduction of stories and refined messaging features. According to the recent statistics report, Instagram is getting more than 653,595 users per day.

With this growth and widespread acceptance, Instagram has become one of the companies that put Artificial Intelligence and Big Data to good use.

Their results really speak for the effectiveness of these new-age technologies. Probably the reason why you have landed on this page is that you are looking for some of the amazing ways Instagram uses big data and artificial intelligence.

Believe me, you are in the right place, reading the right article. This page explains how and where Instagram apply Artificial Intelligence and Big Data in order to get an edge in the competition.

1- Explore Page and Search Function

Now Instagram users have the facility to find photos for a particular activity, topic or event. They can also discover experiences, restaurants, and places around the world that are trending. This is possible just with the use of tags and trending information. The search tools of Instagram are enabled by tagging. In this way, these tools help Instagram users discover things of interest among the millions of uploaded images.

2- Enhance the User Experience

Instagram is putting efforts to enhance the user experience. Recently, it has changed its feed from reverse-chronological order to showing posts that it believes users would like and share. To do all this, various machine-learning algorithms were used to help sort the information and to better learn over time what is most valued and relevant for each user to create a personalized feed.

3- Target Advertising

Instagram is trying to make its data value. Now, this social networking app has the feature to sell advertising to companies who want to reach a particular customer profile and who might be most interested in receiving a particular marketing message. It is doing this by assessing the search preferences and engagement insights from its users. Instagram has a powerful network of analytics information to help target advertising based on what people like, who they follow and interact with and what they save.

4- Filter Spam

This is one of the amazing ways Instagram uses artificial intelligence. With artificial intelligence, this app has become able to remove fake messages from accounts that are written in nine languages including English, Chinese, Russian, Arabic and more. Such fake messages are automatically removed after detection. All this is possible due to Facebook’s artificial intelligence algorithm known as “DeepText”. This algorithm has the ability to understand the context of a message nearly as good as humans.

5- Mapping cultures and trends across the world

With the help of big data and machine learning, Instagram can map cultures and trends across the world. It analyzes the lifestyle trends in different geographical areas of the world. Recently, a study is conducted on 100 million Instagram photos. It revealed some great insights into cultures, lifestyle trends and clothing patterns across the globe. The study illustrated that with the power of advanced technologies, Instagram can gain crucial insights about people and cultures.


In short, Instagram uses big data and artificial intelligence to enhance the user experience, remove harmful content and to provide rich targeting options to its advertisers.